History

The foundations of our company were laid when Muharrem Onur entered the world of trade in the Of district of Trabzon.

Muharrem Onur moved his commercial activities to Trabzon. This marked the first steps towards the organization that would eventually become today’s Onur Pazarlama.

As Muharrem Onur’s children joined the business, Muharrem Onur ve Oğulları Koll. Şti. was founded. In the same period, as activities in consumer products expanded, a commercial relationship with Eczacıbaşı began.

With the establishment of the Eczacıbaşı İpekkağıt factory, the first distribution agreement – the foundation of a partnership that continues to this day – was signed under the name of a commission agency agreement, in line with the practice of the time.

During this period, Ahmet Onur took over the management of the company from his father, Muharrem Onur.

Following the passing of our founder, Muharrem Onur, the company continued its activities on a path leading to its current name and corporate structure.

Our company, which had continued the Eczacıbaşı–P&G distributorship, carried on its activities as a partner of Oluşum AŞ, structured across the Black Sea region, after the partnership with P&G came to an end.

While handing over the management of the company to his son, Nezih Onur, Ahmet Onur took on the role of Chairman of the Board of Oluşum AŞ.

In line with a decision to strengthen the management team and company units, the shares in Oluşum AŞ were transferred and Ahmet Onur once again took on the role of Chairman of the Board.

In the same year, the partnership structure was ended through the acquisition of the shareholders’ stakes, and the company moved to a more integrated management structure.

In 2015, Nef Kağıt Ticaret Limited Şirketi was founded, and the group’s structure in production gained a new dimension.

From then on, the experience accumulated over the years in trade and distribution began to combine with production capability. This created a stronger, more integrated structure that not only brings products to market but also creates value on the production side.

In the years that followed, Onur Pazarlama expanded its operations by developing distribution, wholesale and brand partnerships across a range of product categories, particularly fast-moving consumer goods.

Decades of on-the-ground market experience, combined with strong supplier relationships, distribution capabilities and regional market knowledge, formed the foundation of the company’s structure today.

Today, Onur Pazarlama combines a trading culture rooted in 1920 with a modern approach to distribution.

Going beyond simply delivering products from brands to points of sale, the company operates through a model built on distribution, wholesale and long-term partnerships.

We continue on our path by bringing our strong field experience, our evolving operational infrastructure and the trading culture passed down through generations together with the needs of the future.

Our foundation, unchanged since 1920: trade based on trust, strong partnerships and sustainable growth.